Operations CN

Commercial Contract System

AI contracts are not a template exercise. Every clause touches data flows, liability allocation and regulatory duties — the agreement set defines where your commercial boundary actually sits.

AI contracts fail on three questions a generic template cannot answer

Who bears the cost when the model gets it wrong? Who owns what the model emits? What authorises you to train on what the user typed? A contract downloaded from a template library was drafted for software that behaves deterministically and does not ingest user content. It answers none of the three.

The gap is structural. Traditional software promises a defined function; an AI product promises a capability with a distribution of outcomes. Once output is probabilistic, liability, ownership and consent all have to be written down explicitly — otherwise the default rules apply, and the default rules were not designed for this.

What we do


What is different for an AI company

Typical situations

Situation 1: Model output caused customer loss, and nothing limits the exposure

A customer uses the product to support a commercial decision, the output is wrong, and the loss is material. The SaaS agreement defines the service in broad terms, with no statement about the reliability of model output and no liability cap. The claim is effectively uncapped.

Our approach: state plainly that output is assistive and does not constitute professional advice, cap aggregate liability at fees paid in the preceding twelve months, exclude indirect and consequential loss, and align the product interface with the contractual position so the two do not contradict each other in a dispute.

Situation 2: The API was abused at scale and the terms gave no right to act

An API key is used to generate prohibited content in volume. The terms contain no prohibited-use clause, no rate limits, and no suspension right. After the account is blocked, the customer claims breach of contract — and on the paper, they have an argument.

Our approach: build a prohibited-use schedule, an audit and suspension right that operates on notice, a content-moderation reservation, and key management obligations — then mirror them in the technical controls so the contractual right is exercisable in practice.

Situation 3: Training on user inputs, with a privacy policy that stays silent

Conversation data is used to improve the model, but the privacy policy states only that data is used “to provide the service”. A user complains, a regulator inquires, and remediation is ordered — over a disclosure gap, not a technical failure.

Our approach: disclose the training use explicitly, provide an opt-out path, define the scope of training data and de-identification standards in the DPA, and check that the consent chain actually supports the disclosed purpose.


Process and deliverables

StageWorkDeliverables
1Business model mapping, contract needs assessment, risk identificationContract architecture map + risk register
2Drafting the core set (SaaS / API / DPA / end-user terms)Full document set (4-6 core agreements)
3Internal review, customer testing, clause refinementFinal agreements + usage notes
4Template deployment, signing workflowContract repository + signing SOP
OngoingRegulatory tracking, clause updatesChange alerts + revised agreements

AI-specific deliverables

Frequently asked

Can we start from a SaaS template downloaded online? The defect is not quality but coverage. Generic templates carry no clause on model-output reliance, no training-use authorisation, and no allocation of rights in generated content. Those three are where AI products actually lose money, and they are precisely what a generic template omits.

When do we need a DPA? Whenever the product processes personal data on a customer’s behalf. If you act as processor, the DPA sits as a schedule to the main agreement. If any data crosses the border, it must also carry transfer terms and a documented transfer mechanism.

Can the API agreement and the SaaS agreement be merged? Not advisable. The rights and obligations differ: API use turns on call limits, output ownership and technical integration; SaaS use turns on availability, support and account management. Merging them produces clauses that fit neither.

How often should end-user terms be revised? On any change in the underlying regulation, on any product change that affects user rights, and at minimum on an annual full review. Terms that lag the product are worse than no terms, because they document a promise you are not keeping.


Can we train models on customer data? Not by default. Authorisation must be taken separately, with purpose, scope and exit terms stated; a general “as necessary to provide the service” clause is hard to rely on later.

Related Case Studies

All cases →

Each case states the obligation triggered, the judgment we made, and what was delivered.

Further Reading

Rule changes, enforcement cases and practical judgments around this service, listed in publication order.

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