From 1 August 2025, the Cyberspace Administration of China launched the “Qinglang - Chengdu World Games online environment” campaign, running for 20 days. It is another campaign this year that expressly brings AI-generated content within its scope.
Six priority categories
The campaign lists six prominent problems: spreading false information about the World Games; publishing discriminatory content targeting groups or regions; using artificial intelligence to create and publish fake event videos; impersonating World Games websites and apps; organising doxxing and leaking the privacy of athletes and referees; and one-sided or distorted reporting of breaking events.
The third category binds AI directly to a major sporting event, showing that regulators already have a clear view of where AI fakery does the most harm.
Why major events are high-risk
Major events share three features: high attention, strong time sensitivity and abundant source material. Together they create the ideal conditions for AI fakery - huge volumes of match footage can feed synthetic generation, while audiences’ demand for immediate information compresses the time available for verification.
As a result, fake videos spread faster and are harder to debunk during an event. See the AI-generated content labelling measures.
Coordination with labelling rules and campaigns
This campaign follows the same line as the July “Qinglang - crackdown on false information published by self-media” campaign, both stressing the labelling and verification of AI-generated content. See Qinglang’s self-media labelling campaign.
The strategy is clear: rules and campaigns run in parallel, with the labelling regime providing long-term constraint and dedicated campaigns addressing spikes of risk at particular moments.
Where platforms can start
First, create a dedicated review channel for major events, raising the intensity of verification for event-related content.
Second, build fast takedown and debunking mechanisms to shorten the lifespan of false content.
Third, retain evidence of content generation and dissemination to support later tracing and handling. See the AI misuse reporting channel.
Major events are a textbook case of short-cycle, high-intensity content governance. Whether false information can be contained within a few weeks reflects the floor of a platform’s day-to-day governance capability. See the crackdown on AI-related false content.
This article is based on public information on the Cyberspace Administration of China’s “Qinglang - Chengdu World Games online environment” campaign and is for reference only; it does not constitute legal advice.