On 18 June 2026 eight departments including the Ministry of Commerce released the Implementation Opinions on Accelerating the Development of “AI Plus Consumption”, with 17 measures across five areas, centred on deepening the integration of AI and consumption.
The core logic
The opinions push from both supply and demand. The demand side is expanding smart-goods consumption, enabling service consumption and innovating consumption scenarios; the supply side is increasing new AI product supply and improving the industry environment. The goal is direct — to turn AI from a “technology concept” into a “consumer product” and clear the bottlenecks from technology to consumption.
The main lines of smart-terminal supply
In the goods-consumption area, the opinions call for expanding smart-terminal supply and shifting consumer electronics from functional to intelligent. They point to several product categories.
First, a new generation of smart terminals. Accelerating a new generation of AI phones, smart computers and smart televisions, and promoting smart home appliances, smart kitchens and baths, and smart lighting.
Second, smart wearables. Cultivating the smart-wearable market, strengthening R&D and promotion of new products such as AI glasses, and building high-visibility consumer scenarios such as real-time translation and mobile payment.
Third, connected vehicles. Supporting the development of intelligent connected vehicles, driving consumption of intelligent in-vehicle terminals.
Fourth, consumer robots. Laying out the consumer humanoid-robot track, accelerating the penetration of robots from industrial to consumer scenarios.
The opinions also call for a “people, car, home” full-scenario connected ecosystem and the fusion of AI with frontier technologies such as brain-computer interfaces and augmented reality.
Compliance points from a consumption perspective
The policy upside is clear, but several compliance threads need attention when smart terminals and consumer scenarios land.
First, filing and labelling for on-device AI. Filing requirements for on-device generative AI services are already in place, with precedents for handset on-device generative AI filing. When a product embeds generative capability in the terminal, the filing, registration and content-labelling duties must be assessed.
Second, personal information and data in consumer scenarios. Smart terminals collect voice, image and location data at scale, engaging the lawful basis and minimum-necessary principles for personal information processing.
Third, marketing and advertising compliance. When AI enables consumer scenarios, smart recommendation and AI-generated marketing content are subject to advertising law and algorithmic recommendation rules; risks of absolute wording and false claims remain.
Fourth, product liability and contractual arrangements. A software-hardware integrated smart product involves multiple parties — hardware, software, model and content — and the division of liability must be arranged in contracts in advance.
Three pointers for companies
First, seize the supply-side opportunity but do a compliance inventory first. Smart terminals are a clearly supported direction, but once AI capability is embedded, filing, labelling, data and advertising duties must be reviewed together.
Second, treat the “people, car, home” link as a data-compliance subject. Full-scenario connectivity means data flows across devices and scenarios, requiring dedicated design for cross-device, cross-scenario processing.
Third, lay out ecosystem contracts early. A full-scenario ecosystem necessarily involves multiple parties; data sharing, liability boundaries and IP ownership should be clear at the outset of cooperation. For support on smart-terminal compliance inventory, data-flow arrangements and ecosystem contracts, see our Data Compliance and Commercial Contracts services.
This article is based on public information from the implementation opinions released by eight departments including the Ministry of Commerce on 18 June 2026. It is for reference only and does not constitute legal advice.